Mattel's Monster High Debuts on Roblox

Introduction: Mattel has launched its first self-published Roblox game - Monster High! This marks a major shift in Mattel's Roblox strategy, bringing iconic characters and gameplay directly to players. Customize your Creepanion pets, brew magical potions, and explore the legendary Monster High school.

Release Date: October 24, 2025

What's New in Monster High Roblox

Customize Your Creepanion Pets

Create and customize your own unique Creepanion - special pets that are part of the Monster High universe. Choose from various styles, colors, and accessories to make your pet truly one-of-a-kind.

Frankie Stein's Alchemy Lab

Brew powerful elixirs and magical potions in Frankie Stein's Alchemy Lab! Experiment with different ingredients to create special effects and unlock new abilities for your character.

Join Clawdeen Wolf's Pack

Team up with Clawdeen Wolf to fuel the legendary Ghoulstone and earn fang-tastic rewards. Work together with other players to complete challenges and unlock exclusive items.

Game Features

Iconic Characters: Interact with beloved Monster High characters
Endless Style Options: Customize your character with countless fashion choices
Hidden Secrets: Explore beneath the school to discover mysterious secrets
Social Gameplay: Connect with friends and make new ones in the Monster High community

Mattel's Roblox Expansion

Monster High is just the beginning! Mattel has announced plans to bring more beloved franchises to Roblox, including:

Barbie - Fashion and adventure experiences
Hot Wheels - Racing and stunt gameplay
Masters of the Universe - Action-packed adventures
UNO - The classic card game reimagined for Roblox
Polly Pocket - Miniature world exploration

What Makes This Different: Monster High represents Mattel's first self-published title on Roblox, marking a shift from their previous licensed approach where external partners developed their games. This gives Mattel more creative control and direct connection with players.

Why This Matters

Mattel's move to self-publish on Roblox signals a major commitment to the platform and its massive player base. By bringing iconic franchises like Monster High directly to Roblox, Mattel can:

Create more authentic experiences true to each franchise
Update and improve games more quickly based on player feedback
Build deeper connections between players and beloved characters
Expand their franchises to new, younger audiences on Roblox

Play Monster High on Roblox →